X rival Threads coming to EU in December
Meta, the parent company of Facebook and Instagram, will launch Threads on the European network in December, the Wall Street Journal reported on Thursday.
Meta launched Threads in July but excluded the European audience due to concerns about compliance with EU digital privacy laws. There were concerns about the transfer of data between Threads and Instagram. Despite this, some Europeans created an account through a workaround in the past months.
Previously, only people with an Instagram profile could access Threads. Meta now allows people to read messages in Threads without needing a profile.
According to Meta CEO Mark Zuckerberg, the social media platform already has 100 million monthly users, although activity on the app has slowed. However, Zuckerberg believes Threads could attract a billion users within a few years.
Originally conceived as an alternative to X, the former Twitter, Threads has gained traction as more users say goodbye to X. Since Elon Musk took over the platform, several major companies, including Airbnb, Amazon, Coca-Cola, Microsoft and Netflix, have pulled out. Musk previously said that this "ad boycott" would kill his platform.
© Stefani REYNOLDS / AFP