Google Belgium appoints new country director

Thierry Geerts will step down on 31 March after 12 years as Google's country manager for Belgium and Luxembourg, the technology company announced on Tuesday. Tom De Block will replace him.

"I'm very proud of all the work Google has done over the past few years to support Belgium's digital transformation," Geerts told DataNews.

Peter Friis, vice president of Google Northern Europe, said Geerts had "helped to put Google on the map in Belgium" and "done an excellent job in helping businesses - large and small - to increase their online presence". At the same time, he expressed his confidence in De Block, calling him a "valued leader".

De Block has been with Google for 10 years and is currently sales director for Belgium and Luxembourg. Before entering the digital world, De Block spent 15 years working for fragrance and flavour producers IFF and Givaudan.

Google Belgium's head office is in Etterbeek, Brussels. The company also has five data centres in Wallonia, with a sixth on the way, and employs 500 people in Belgium.


Country manager Google Belgium Thierry Geerts © BELGA PHOTO NICOLAS MAETERLINCK

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