Google promises more transparency to European consumers

Google will update some of its services and products to offer European consumers more transparency and clearer information on prices and contracts, the European Commission announced on Thursday.

For example, Google will make it clear to consumers browsing Google Flights and Google Hotels whether they would enter into a contract directly with Google or whether the search engine acts as an intermediary. The company will clarify the price used as a reference for discounts and that reviews on Google Hotels are not checked.

It will also provide clear pre-contractual information on delivery costs, right of withdrawal and the availability of repair or replacement options for both the Google Play Store and the Google Store. The online shops will provide information about the company and direct contact options.

The changes are the result of a dialogue that the Consumer Protection Cooperation Network (CPC) initiated with Google in 2021, coordinated by the Commission and led by the Dutch and Belgian authorities. The CPC and the national services will monitor the company's compliance.

European Justice Commissioner Didier Reynders labelled Google's commitments "a step forward". He called on the US multinational to fully comply with the geoblocking regulation and "ensure that consumers can enjoy the same rights and access the same content anywhere in the EU".

© BELGA PHOTO NICOLAS MAETERLINCK