‘Protein Shift 2.0’ government project aims to reduce meat consumption among Flemings
Flemish people currently obtain only 42.6 per cent of their protein from plant-based foods, while the Flemish target is 60 per cent by 2030. With a new collaborative project, the Flemish government hopes to accelerate the transition, the so-called “protein shift”.
In recent years, there has already been a first Flemish “Green Deal Protein Shift”, because eating less meat is better for the climate and health. This project was visible, amongst others, through the “half-half” campaign, which encouraged Flemings to eat vegetarian for half of the week.
Despite the campaigns, the protein shift is progressing slowly in Flanders: with a share of 42.6 per cent plant-based proteins in 2024, there has only been an improvement of around four percentage points in ten years. In order to achieve the target of 60 per cent in 2030, an acceleration is therefore needed.
On Monday, the new project “Green Deal Protein Shift on our Plate 2.0” was launched in Brussels, in the presence of several of the more than 65 partners, including supermarkets, caterers and food producers. This time, special attention will be paid to education and youth work, amongst others.
“Focusing on sustainable protein consumption remains important in view of the challenges we face,” stated Flemish environment minister Jo Brouns. “Our farmers and food companies have all the assets they need for a sustainable protein shift with local products.”
#FlandersNewsService | Illustration © PHOTO IMAGEBROKER
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