AB InBev’s Russian joint venture rebranded under state-appointed management

The Russian joint venture between the Belgian brewer AB InBev and Anadolu Efes of Turkey has changed its name and logo following a decision by Moscow-appointed management. According to Anadolu Efes, this does not affect the ownership structure or legal status of AB InBev Efes Russia, and it has been under temporary state control since December 2023.
Russian news agency TASS reports that the new name, Napitki Vmesta (Drinks Together), is intended to reflect "deep integration into the Russian economy". The management team has confirmed that operations and obligations to the state, partners and employees will continue unaffected.
AB InBev, which holds a 50 per cent non-controlling stake in the venture, has been trying to exit the Russian market since the invasion of Ukraine. However, two attempts to transfer its share to Anadolu Efes have been blocked by Russian authorities. The brewer also owns just under a quarter of Anadolu Efes itself.
© PHOTO KIRILL KUKHMAR/TASS/SIPA USA
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