Total ban on nicotine pouches in Belgium from 1 October

From 1 October, nicotine pouches will no longer be sold in Belgium. This results from the anti-tobacco plan signed by federal Health minister Frank Vandenbroucke (Vooruit) and 23 other ministers. The royal decree banning the sale of nicotine pouches was published on 14 March.

Nicotine pouches are placed under the upper lip to release nicotine into the bloodstream. They do not contain tobacco but at 90 mg, some pouches contain almost nine times as much of nicotine as an ordinary cigarette.

Several scientific studies have shown the dangers of nicotine patches, especially for young people. They contain enough nicotine to cause addiction and damage the brain.

Although wholesalers have been banned from selling them since 1 July, retailers can continue to sell nicotine patches until 1 October to clear their stocks.

Tobacco lobby

In May, tobacco giants British American Tobacco (BAT) and Philip Morris International appealed to the Council of State to overturn the decree. The companies say the pouches are a less harmful alternative to cigarettes.

By banning nicotine pouches, Belgium is following in the footsteps of other European countries. In the Netherlands, there is a ban on selling nicotine pouches containing more than 0.035 milligrams of nicotine. This is in effect a total ban, as most pouches have much more nicotine powder. In Sweden, snus - nicotine pouches containing tobacco - and nicotine patches are freely available.



Related news

Website preview
Rising popularity of 'pouches' among Belgian youth worries health experts
Pouches or nicotine sachets are on the rise among Belgian youth. Although they do not contain tobacco, their increasing use worries health experts.
Website preview
Belgium's Health Council calls for reform on e-cigarettes sales
The Superior Health Council of Belgium warns not to start smoking electronic cigarettes unless as a replacement for classic cigarettes. The Council calls on the government to enforce stricter measures on the liquids in e-cigarettes and to makes packaging less attractive to young people.

Get updates in your mailbox

By clicking "Subscribe" I confirm I have read and agree to the Privacy Policy.


Belga News Agency delivers dependable, rapid and high-quality information 24 hours a day, 7 days a week, from Belgium and abroad to all Belgian media. The information covers all sectors, from politics, economics and finance to social affairs, sports and culture, not to mention entertainment and lifestyle.

Every day, our journalists and press photographers produce hundreds of photos and news stories, dozens of online information items, plus audio and video bulletins, all in both national languages. Since the end of March 2022 English has been added as a language.

For public institutions, businesses and various organisations that need reliable information, Belga News Agency also offers a comprehensive range of corporate services to meet all their communication needs.


Arduinkaai 29 1000 Brussels