Qatar 2022: Budweiser-AB InBev says beer restrictions at World Cup are "beyond control"

Belgaimage-51672569.jpg

International media reported based on an anonymous source that Qatar had decided not to sell alcohol in and around the stadiums. However, FIFA has a $75 million sponsorship deal with beer brand Budweiser.

FIFA confirmed the news and raised questions about how much control the association retains over its own tournament. "Following talks between the host nation and FIFA, it has been decided to focus on the sale of alcoholic beverages at the FIFA Fan Festival, other fan venues and licensed businesses. Beer outlets will be removed from stadium areas," the association stated.

The football association emphasizes that the sale of "Bud Zero", the non-alcoholic variant of the beer, remains possible everywhere. "The host nation and FIFA continue to ensure that the stadiums and surrounding areas remain an enjoyable, respectful and enjoyable experience for all fans."

Beyond control

American brewer Budweiser, a major sponsor of the World Cup for three decades, said restrictions on the sale of alcohol at the stadiums were "beyond" their control.

The group has taken note of the decision and acknowledges that some of its operations planned for the event "cannot go ahead," said a spokesman for the AB InBev group, of which Budweiser is a part.

 

(VIV)

Budweiser tents outside the stadium ahead of the FIFA World Cup Qatar 2022 ​ © BELGA PHOTO (REUTERS/Hannah Mckay) ​


 

 

 

 

 

 

 

 

 

 

 

 

Get updates in your mailbox

By clicking "Subscribe" I confirm I have read and agree to the Privacy Policy.

About belganewsagency.eu

Belga News Agency delivers dependable, rapid and high-quality information 24 hours a day, 7 days a week, from Belgium and abroad to all Belgian media. The information covers all sectors, from politics, economics and finance to social affairs, sports and culture, not to mention entertainment and lifestyle.

Every day, our journalists and press photographers produce hundreds of photos and news stories, dozens of online information items, plus audio and video bulletins, all in both national languages. Since the end of March 2022 English has been added as a language.

For public institutions, businesses and various organisations that need reliable information, Belga News Agency also offers a comprehensive range of corporate services to meet all their communication needs.

Contact

Arduinkaai 29 1000 Brussels

www.belganewsagency.eu