“Over half of Flemish people will go on holiday in their own country this summer”
About 55 percent of Flemish people plan to go on holiday in their own country at least once this summer. This is evident from a survey among 1.000 people by Logeren in Vlaanderen (‘Staying in Flanders', ed.), an organisation which promotes domestic holidays. A fifth of Flemish people even plan more than two holidays close to home.
Logeren in Vlaanderen launched the survey on the occasion of a new campaign, aimed at putting Flanders in the spotlight as a holiday destination. The new campaign was kicked off at the Sport Vlaanderen domain in Hofstade (Zemst) with the unveiling of a seven-metre high panel.
The survey also shows that 81 percent believe you can have a holiday feeling in your own country just as well as elsewhere.
During the pandemic years, holidays in one’s own country were very popular, but even now that the corona pandemic has subsided, Flemish people seem to be continuing the domestic holiday tradition. More than one in six of the interviewees who plan a holiday in their own country this summer, are booking a stay longer than a week. The survey also shows that 81 percent believe you can have a holiday feeling in your own country just as well as elsewhere. For half, a holiday close to home is less stressful. Among those surveyed under the age of 34, 63 percent say that they will spend at least one night in their own region this summer.
Booking figures, based on a survey among 500 lodgings, reflect the trend. Forty percent of guesthouses are already more than half booked this summer. For holiday homes, the percentage is as high as sixty percent.
© BELGA PHOTO KURT DESPLENTER