{
    "title": "Minister promises strict monitoring following launch TikTok Shop in Belgium ",
    "modified_at": "2026-06-15 17:10:02",
    "published_at": "2026-06-15 17:10:00",
    "url": "https://www.belganewsagency.eu/minister-promises-strict-monitoring-following-launch-tiktok-shop-in-belgium",
    "short_url": "http://prez.ly/bOId",
    "culture": "en_BE",
    "language": "EN",
    "slug": "minister-promises-strict-monitoring-following-launch-tiktok-shop-in-belgium",
    "body": "<p><strong>TikTok Shop was launched in Belgium on Monday. Users can now make purchases on the social media platform without leaving the app. Federal minister for Digitalisation Vanessa Matz has promised to strictly ensure that TikTok Shop complies with the rules, and more specifically with regard to the protection of minors.</strong></p><p>TikTok Shop was already available in France and Germany, amongst others, but now it is Belgium&rsquo;s turn. In Belgium, the app claims to have around 4.3 million users.</p><p>TikTok itself promises strict monitoring of product quality and compliance with European and Belgian legislation. Minors cannot make purchases via the shop, and the company says it will verify age using technology and moderation teams. However, not everyone is equally optimistic. For instance, the consumer organisation Testaankoop sees particular risks for vulnerable people and youngsters, as the risk of impulse purchases is said to be much greater.</p><div id=\"bookmark-f36918e0-a50a-401d-8e8e-5eb62578063e\"\n     class=\"release-content-bookmark release-content-bookmark--horizontal\">\n\n            <a class=\"release-content-bookmark__thumbnail\"\n           href=\"https://www.belganewsagency.eu/tiktok-expands-into-belgian-online-shopping-market-with-in-app-store-launch\"\n           rel=\"noopener noreferrer\"\n           target=\"_blank\"           style=\"background-image: url(https://prezly.imgix.net/https%3A%2F%2Fcdn.uc.assets.prezly.com%2F75cb068d-933b-49ce-a41e-4b1b48d80225%2F-%2Fpreview%2F600x600%2F?ar=1%3A1&amp;fit=crop&amp;s=588dcbb7119504f8132aefe2f989267b)\"\n        ></a>\n    \n    <div class=\"release-content-bookmark__details\">\n\n                    <a class=\"release-content-bookmark__title\"\n               href=\"https://www.belganewsagency.eu/tiktok-expands-into-belgian-online-shopping-market-with-in-app-store-launch\"\n               rel=\"noopener noreferrer\"\n               target=\"_blank\"               data-type=\"bookmark\"\n               data-track=\"Story WebBookmark Click\"\n               data-placement=\"content\"\n               data-id=\"f36918e0-a50a-401d-8e8e-5eb62578063e\"\n           >\n                TikTok expands into Belgian online shopping market with in-app store launch            </a>\n        \n                    <div class=\"release-content-bookmark__description\">\n                TikTok will launch its in-app shopping platform TikTok Shop in Belgium on 15 June, allowing users to buy products directly through the app without...            </div>\n        \n        <a href=\"https://www.belganewsagency.eu/\"\n           target=\"_blank\"\n           rel=\"noreferrer noopener\"\n           class=\"release-content-bookmark__provider\"\n        >\n            <img class=\"release-content-bookmark__provider-icon\" src=\"https://avatars.prezly.com/favicon?url=https%3A%2F%2Fwww.belganewsagency.eu%2Ftiktok-expands-into-belgian-online-shopping-market-with-in-app-store-launch&newsroom=6b71e247-a9ba-4732-aaa3-88be14c119db\" aria-hidden=\"true\" />\n            belganewsagency.eu        </a>\n    </div>\n</div>\n<p>Federal minister for Digitalisation Vanessa Matz also acknowledges that the arrival of TikTok Shop raises many questions. She will therefore closely monitor whether the app complies with European rules, particularly regarding data protection, compliance with the Digital Services Act and commercial transparency. </p><p>&ldquo;But I will also pay particular attention to the protection of minors. TikTok will have to provide sufficient safeguards to prevent them from being exposed to problematic commercial practices or making purchases without supervision,&quot; she stated.</p><div id=\"bookmark-0ec94b92-ab10-4bcd-8699-f13ce68eef5f\"\n     class=\"release-content-bookmark release-content-bookmark--horizontal\">\n\n            <a class=\"release-content-bookmark__thumbnail\"\n           href=\"https://www.belganewsagency.eu/european-commission-tiktoks-addictive-design-violates-european-law\"\n           rel=\"noopener noreferrer\"\n           target=\"_blank\"           style=\"background-image: url(https://prezly.imgix.net/https%3A%2F%2Fcdn.uc.assets.prezly.com%2F46774603-8980-4f79-ae49-749cd6ded3c2%2F-%2Fpreview%2F600x600%2F?ar=1%3A1&amp;fit=crop&amp;s=fa0f887ed7a01ae8777016fcc598f377)\"\n        ></a>\n    \n    <div class=\"release-content-bookmark__details\">\n\n                    <a class=\"release-content-bookmark__title\"\n               href=\"https://www.belganewsagency.eu/european-commission-tiktoks-addictive-design-violates-european-law\"\n               rel=\"noopener noreferrer\"\n               target=\"_blank\"               data-type=\"bookmark\"\n               data-track=\"Story WebBookmark Click\"\n               data-placement=\"content\"\n               data-id=\"0ec94b92-ab10-4bcd-8699-f13ce68eef5f\"\n           >\n                European Commission: \u2018TikTok&#039;s addictive design violates European law\u2019            </a>\n        \n                    <div class=\"release-content-bookmark__description\">\n                TikTok is not doing enough to address the risks posed by the addictive design of its social media app. This was the conclusion reached by the...            </div>\n        \n        <a href=\"https://www.belganewsagency.eu/\"\n           target=\"_blank\"\n           rel=\"noreferrer noopener\"\n           class=\"release-content-bookmark__provider\"\n        >\n            <img class=\"release-content-bookmark__provider-icon\" src=\"https://avatars.prezly.com/favicon?url=https%3A%2F%2Fwww.belganewsagency.eu%2Feuropean-commission-tiktoks-addictive-design-violates-european-law&newsroom=6b71e247-a9ba-4732-aaa3-88be14c119db\" aria-hidden=\"true\" />\n            belganewsagency.eu        </a>\n    </div>\n</div>\n<p>The minister welcomes the fact that TikTok Shop can offer a new platform to some Belgian businesses, &ldquo;but this must under no circumstances become a new grey area, or even a digital legal vacuum, where minors are inadequately protected and where consumers are exposed to scams, non-compliant products or counterfeits&rdquo;. </p><p>&ldquo;In this regard, there will be absolutely no room for tolerance. At the slightest shortcoming, I will take immediate action and involve the competent authorities, including the European Commission and the Belgian Institute for Postal Services and Telecommunications (BIPT),&rdquo; emphasised Matz.</p><p>&nbsp;</p><p><sup>Illustration &copy; PHOTO Sebastian Gollnow / dpa</sup></p><hr /><p><strong>Related news</strong></p><div id=\"bookmark-8d7021a1-918e-40f5-a6ce-c8579bc0cb9f\"\n     class=\"release-content-bookmark release-content-bookmark--horizontal\">\n\n            <a class=\"release-content-bookmark__thumbnail\"\n           href=\"https://www.belganewsagency.eu/flanders-introduces-minimum-age-of-13-for-harmful-social-media\"\n           rel=\"noopener noreferrer\"\n           target=\"_blank\"           style=\"background-image: url(https://prezly.imgix.net/https%3A%2F%2Fcdn.uc.assets.prezly.com%2Fe0b1388d-76d5-4bd9-93ab-aefc1eada917%2F-%2Fpreview%2F600x600%2F?ar=1%3A1&amp;fit=crop&amp;s=6abd06de9398f3e23d788c6cd25450fb)\"\n        ></a>\n    \n    <div class=\"release-content-bookmark__details\">\n\n                    <a class=\"release-content-bookmark__title\"\n               href=\"https://www.belganewsagency.eu/flanders-introduces-minimum-age-of-13-for-harmful-social-media\"\n               rel=\"noopener noreferrer\"\n               target=\"_blank\"               data-type=\"bookmark\"\n               data-track=\"Story WebBookmark Click\"\n               data-placement=\"content\"\n               data-id=\"8d7021a1-918e-40f5-a6ce-c8579bc0cb9f\"\n           >\n                Flanders introduces minimum age of 13 for \u201charmful social media\u201d            </a>\n        \n                    <div class=\"release-content-bookmark__description\">\n                The Flemish government is introducing a statutory age limit of 13 for social media that could be harmful to minors. Currently, the age limit for...            </div>\n        \n        <a href=\"https://www.belganewsagency.eu/\"\n           target=\"_blank\"\n           rel=\"noreferrer noopener\"\n           class=\"release-content-bookmark__provider\"\n        >\n            <img class=\"release-content-bookmark__provider-icon\" src=\"https://avatars.prezly.com/favicon?url=https%3A%2F%2Fwww.belganewsagency.eu%2Fflanders-introduces-minimum-age-of-13-for-harmful-social-media&newsroom=6b71e247-a9ba-4732-aaa3-88be14c119db\" aria-hidden=\"true\" />\n            belganewsagency.eu        </a>\n    </div>\n</div>\n<p>&nbsp;</p>",
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    "links": [
        {
            "description": "TikTok expands into Belgian online shopping market with in-app store launch",
            "url": "https://www.belganewsagency.eu/tiktok-expands-into-belgian-online-shopping-market-with-in-app-store-launch"
        },
        {
            "description": "European Commission: \u2018TikTok's addictive design violates European law\u2019",
            "url": "https://www.belganewsagency.eu/european-commission-tiktoks-addictive-design-violates-european-law"
        },
        {
            "description": "Flanders introduces minimum age of 13 for \u201charmful social media\u201d",
            "url": "https://www.belganewsagency.eu/flanders-introduces-minimum-age-of-13-for-harmful-social-media"
        }
    ],
    "author": {
        "first_name": "Flanders",
        "last_name": "News Service"
    },
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