4 in 10 tourists in Flanders choose countryside over city for short trip

It's not the coast or art cities but the countryside that attracts the most visitors taking a short holiday in Flanders, according to a new study by government agency Visit Flanders and the Flemish provincial tourist organisations.

For four in 10 tourists taking a short trip in Flanders, or 3.7 million people a year, the countryside is considered the ideal destination. A quarter of tourists prefer the coast and a third the art cities.

Walking was found to be the most popular activity on holiday, followed by going out to eat or drink and recreational cycling. Other popular activities include visiting cultural and historical sights, resting, shopping, discovering local products and experiencing nature.

Tourists in Flanders are particularly impressed by the hospitality, accessibility and nature. They are also very satisfied with the region they are staying in and their accommodation. During their stay, tourists spend an average of 113 euros per night per person. The total turnover of overnight tourism in Flanders is 809 million euros.

About 5,000 people were surveyed between March 2023 and 2024 for the study. These were tourists staying in a hotel, B&B, holiday home or campsite. Holiday parks and youth hostels were not included. About 550 accommodation operators participated.

"Flanders has a lot of assets: we are hospitable, have beautiful nature and a wealth of heritage," said Flemish Tourism minister Zuhal Demir. "It's no surprise that these assets translate into satisfied and enthusiastic visitors.”

​_{#FlandersNewsService | Cycling Through the Water attraction in Bokrijk, Limburg © PHOTO BELGIAN_FREELANCE}