City of Bruges launches app with walking routes and images

Visit Bruges, the city of Bruges' tourism office, launched a new app on Wednesday featuring walks in the city. The app offers visitors four walks, each accompanied by images or videos. Users of the app are also encouraged to visit museums and sights on their way.

Situated in the north of Belgium, the Flemish city of Bruges is renowned for its well-preserved medieval city centre, with a plethora of canals and bridges. With a centre that became a UNESCO World Heritage Site in 2000, it is often described as a"Venice of the North" and one of the most photogenic cities in Europe, attracting several million foreign tourists annually.

The new walking app is available in six different languages. Currently, four walks are featured with photos, videos and 360-degree images. Augmented reality will be added in the future. "In an approachable way, we encourage users to visit the 73 POIs (points of interest) listed on this app. This is obviously good for our museums, sights and attractions. We also grant users a behind-the-scenes look at places where a visit is impossible," says the city's alderwoman for tourism Mieke Hoste.

App users can also provide feedback via a satisfaction tool, so that the app's contents can be further optimised. "It is the intention to keep filling the app with new content. This month, for example, there will be another exciting addition in which we will bring the 'Story of Bruges' to life in the app," says Hoste.



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