Brussels uses influencers for campaign against drugs

Brussels’ security agency is using influencers to inform and raise awareness among young people in Brussels about the impact of drug use on the city and safety. The agency launched this new campaign against drugs today/Friday.

The information campaign should show young people in Brussels the dangerous consequences of buying and using drugs. According to, youngsters usually don’t feel addressed by government communication, which is why the agency is now turning to influencers to engage in conversation with young people in Brussels.

The influencers concretely need to educate young people about the impact of drug consumption on safety in the city. Influencers Vidalalexe, Clara_laureys and Younesidrissi hit the streets to engage in conversation with Brussels residents and ask them questions about drugs and drug use. The results of the interviews will be disseminated via TikTok, Instagram and YouTube.

The new campaign is part of the broader regional security strategy in stepping up the fight against drug trafficking and combating the gang violence associated with it. In recent months, the capital has been rocked by several shooting incidents in different parts of the city: in Forest, Saint-Gilles, Schaerbeek, Anderlecht and also in the centre.

"In light of the observation that shootings are increasing in the Brussels-Capital Region, the Region developed a strategy to combat drug trafficking and one of the key elements is to communicate more to raise awareness about the problem among young people,” explained Sophie Lavaux, director-general of and governor for crisis management in the Brussels-Capital Region.


Police intervention at Schaerbeek © BELGA PHOTO JAMES ARTHUR GEKIERE


Get updates in your mailbox

By clicking "Subscribe" I confirm I have read and agree to the Privacy Policy.


Belga News Agency delivers dependable, rapid and high-quality information 24 hours a day, 7 days a week, from Belgium and abroad to all Belgian media. The information covers all sectors, from politics, economics and finance to social affairs, sports and culture, not to mention entertainment and lifestyle.

Every day, our journalists and press photographers produce hundreds of photos and news stories, dozens of online information items, plus audio and video bulletins, all in both national languages. Since the end of March 2022 English has been added as a language.

For public institutions, businesses and various organisations that need reliable information, Belga News Agency also offers a comprehensive range of corporate services to meet all their communication needs.


Arduinkaai 29 1000 Brussels