Belgium gears up for UEFA Euro 2024 qualifiers
The Red Devils are gearing up for the start of the UEFA Euro 2024 qualifiers in March. They will start the campaign without Eden Hazard and Toby Alderweireld, who recently announced their retirement from the national team. In honour of the upcoming matches, the Royal Belgian Football Association (RBFA) started a new fan campaign, dubbed #WIRSCHAFFENDAS.
The aim of the new campaign, the successor to #DEVILTIME, is to bring supporters and players closer together, a press release reads. For the first time since the start of the COVID-19 pandemic, open training sessions will be held in Tubize. Fan conferences will be organized, where fans can meet the younger players and ask them questions.
"The pandemic meant that for a while we could only offer a digital fan experience. The players were also asking for a campaign to bring them closer to the fans again," said Manu Leroy, RBFA director of marketing and communications. "We want to use every match to maximise the interaction between fans and players both digitally and physically."
For the qualifier match against Sweden on 24 March, the RBFA plans to unroll a tifo featuring as many fan names as possible. Those interested can add their names via the app and the RBFA website. A bus convoy to Cologne will also be organised for the match against Germany a few days later.
© BELGA PHOTO VIRGINIE LEFOUR