Belgian retailers call for action against Chinese e-commerce platforms
Dozens of retailers, including major players like Colruyt, Standaard Boekhandel and Bol.com, have issued an open letter urging Belgian and European policymakers to take action against Chinese e-commerce platforms such as Temu and Shein for their alleged disregard of regulations.
The letter, signed by members of the trade federation Comeos, calls for a “level playing field” and criticises these platforms for flooding the European market with cheap products that often fail to comply with EU standards on safety, consumer rights and environmental protection.
“Every day, customs data shows, 2.5 million packages arrive in Belgium from outside Europe, many from China. This year alone, we expect 1 billion packages - double last year’s figure - but only 0.005 per cent are inspected. Meanwhile, local retailers face regular checks,” the letter says.
Enhanced inspections
The retailers argue that the lack of proper controls not only harms fair competition but also poses risks to public health and the economy. According to Comeos, one in three products sold on Chinese platforms does not meet EU standards.
To address these challenges, the letter proposes enhanced customs inspections, increased monitoring of non-compliant shipments, import duties on packages valued under 150 euros and stronger collaboration between EU member states, among other things. The signatories warn that without decisive action, more jobs in the retail sector will be at risk.
In response, Shein stated its commitment to compliance with EU digital regulations and highlighted its efforts to reduce inefficiencies and waste through its business model. A Shein spokesperson expressed support for reforms that benefit European consumers and promote transparent competition within a fair marketplace.
An order from fast fashion e-commerce company Shein © PHOTO RODRIGO ARANGUA / AFP
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